You study a new vocabulary list. You memorize it perfectly. Two weeks later, you try to use one of those words in conversation, and… it’s gone.

It’s frustrating. It feels like you just aren’t “good at languages.”

But here’s the good news: you aren’t bad at languages. You’re just fighting your own biology.

The Villain: The Forgetting Curve

In the late 1800s, a psychologist named Hermann Ebbinghaus showed something a little depressing about memory: within about 20 minutes you’ve already lost roughly 40% of what you just learned, and within a day, about 70% — unless you review it. It’s often called the Forgetting Curve.

Why does it happen? Forgetting isn’t a malfunction; it’s a useful filter. Your brain actively clears out what it judges unimportant — you don’t need to remember every face on the train or every license plate you pass — so the things that matter aren’t buried under the noise. Whether something sticks depends heavily on attention and on how important your brain judges it to be.

The problem? Your brain can’t tell that an English word you’ll need next month matters any more than a license plate — unless you show it, through use and review, that the word is worth keeping.

The Hero: Spaced Repetition (SRS)

So, how do we convince your brain that English is important?

We have to work with the system using a method called Spaced Repetition Systems (SRS).

Imagine you plant a seed. If you water it every hour, it drowns. If you water it once a month, it dies. You have to water it just as the soil gets dry.

Memory is the same. You review a word just before you are about to forget it, and you space those reviews out over increasingly longer intervals. A practical schedule looks like this:

  • Review 1: one day after learning.
  • Review 2: three days later.
  • Review 3: one week later.
  • Review 4: one month later.

The exact days aren’t magic — what matters is the expanding spacing. Do this, and the word transfers from short-term memory into long-term memory.

Why Traditional Classes Fail

Most English schools don’t account for this. You learn “Travel English” in Week 1. Then you move to “Restaurant English” in Week 2. You never review Week 1 again until the test.

By Week 4, Week 1 is gone.

How I Do It Differently

In my lessons, I don’t just teach you words; I build a system to keep them.

In my new 1-Day Domestic Immersion Course, I dedicate specific time blocks to “Deep Consolidation.” I don’t just chat for eight hours. I identify your mistakes, create personalized flashcards (using the SRS method), and set up a system so they stick with you long-term.

This way, we work with your biology instead of against it.

Ready to stop forgetting and start speaking?

Because the course is limited to just 1 student per day, we can build this personalized system together.